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Visual Identity

Visual Identity Manual



Our brand has 40 years of proven experience in the market and is well-known as a synonym for quality, innovation and leadership in the technological development of products.


To consolidate communication, we have developed this Visual Identity Manual which describes the correct use of graphic resources as well as its application in each situation.


Details of letter type, color and shape make the use of our logotype uniform and allow a coherent and uniform communication towards the recognition of the different audiences/market segments in Argentina and the American Continent.



Adornment Manual



With the objetive of give support to our distributor’s net inside and outside Argentina, we have develop this adornment manual.


It’s designed to improve the image of the brand Ful-Mar in all the shops that sells our products.




PDF format PDF format - Need install Acrobat Reader.

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Av. Eva Perón 5327
Ciudad de Buenos Aires
Republica Argentina
Phone: 54 (11) 4684-0200 and rotatives
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Av. Eva Peron 5327 • Ciudad de Buenos Aires • Argentina
Tel.: +54 11 4684-0200 y rotatives • •

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